The Media Share of Mind

THE ASSIGNMENTObjectively assess mid-market beat reporter’s knowledge and opinions regarding our company and our major competitors, as well as perceived major areas of industry news interest. Provide recommendations on appropriate media goals and objectives for our company, including media of primary focus.

THE RESPONSENegotiate independent in-depth interviews with selected beat reporters, followed by detailed analysis of media attitudes, perceptions and misperceptions of the industry and recommendations for future approach to media relations.

  • Industry perception mapping
  • SWOT analysis
  • Identification of key issues, likely areas of coverage
  • Suggested reporter/market priorities, resource use
  • Evolving requirements for effective media relations
  • Ancillary public relations implications