Archive for November 2012

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November 21 // Social Media Interest Continues to Grow

Social Media Interest Continues to Grow

Use of social media to reach diverse audiences quickly and effectively remains one of the major areas of interest among an expanding set of communication professionals.

Recent project work completed by WestWord Communications shows the general issue of social media is among the top three issues cited by clients as a “top priority” for 2012. Clients expressed interest in several key aspects of the social media phenomenon, including audience segmentation, consolidation or emergence of preferred social media channels and standardization of the metrics used to measure the effectiveness of social media communications.