Archive for March 2011

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March 18 // E-commerce Moves Center Stage

E-commerce moves center stage

It’s no surprise that e-commerce has become a major element of the web strategy for commercial firms everywhere. But finding the right e-commerce model for the smaller company isn’t as easy at it may seem, despite the promises made by e-commerce solution providers.

Recent projects for smaller clients have found that there is no single solution – and no quick and easy answer – to the e-commerce challenge. It takes planning ahead to define specific objectives clearly and realistically. Communicating and if necessary negotiating with sales reps and distributors. Understanding the real capabilities and costs of various e-commerce options. Spending the time and money on the back-end refinements that inevitably surface. Defining the resources required after the developer leaves. And much, much more.

Contact me at to learn more about the ins and outs of making e-commerce a contributing component of your organization’s marketing and sales efforts.